The brand was named as a tribute of the president and chief executive officer, Mario Spaniol, to his mother, Carmen Steffens. With headquarter office in the city of Franca; in São Paulo, the brand operates successfully in the market for more than 20 years.
Carmen Steffens brand is part of Couroquímica group, a leather tannery that ensures quality of the raw material and the agility in the manufacturing of our products. In addition, that allows the brand to deliver exclusivity to our customers, unique textures not found in any other brand.
Our company creates 11 collections per year with a mix of products that meet women on several occasions. Since 2013, Carmen Steffens has gained a new concept of business, with the arrival of the project CS Maison, a store that contains 70% in clothes and 30% of footwear and accessories designed for highly sophisticated customers.
Expansion and admiration
With 560 stores in 19 countries, Carmen Steffens today is one of the most respected and admired brands at the industry of footwear, clothes, handbags and accessories. The brand is the favorite of Brazilian and international celebrities like Madonna, Jennifer Lopez, Paris Hilton, Mariah Carey and Eva Longoria.
With a name recognized globally, Carmen Steffens has an international expansion plan. Miami, Melbourne, Mexico City, Tokyo and Abu Dhabi will be the next places we are planning to develop our business model.
A success story
Carmen Steffens Company has the perfect infrastructure and one of the best business models from Brazil. We will create your business plan, plus provide support, before and after the store opening, with proactive supervision to guide you to the success. Do you want to win? We look for people with the passion for the brand translated into action!
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CS pelo mundo
“I have always loved the brand’s products, but what motivated me to open my first Carmen Steffens store was the fact that I was confident that the brand would help me develop in life. I am lucky to discover I Was Right! For 6 years, I had only one store and today I have 12 operations and more than 100 employees. I consider this a very satisfactory! As for the future, I believe we still have. Plenty of space to grow and continue accumulating awards of great performance at the company national conventions.”
“At the inauguration of one of my 6 franchises Carmen Steffens, unable to make the cut of the loop, the CS Lovers got the store packed. I had planned to sell during the next 13 days (time to finish the month), 60 thousand reals. We sold 26 thousand in 5 hours with the store open, it was surprisingly fantastic! Be a CS Franchisee stamped will ensure great results also the possibility to work with passion.”
“I was sales manager of CS for 8 years; I won some awards as best manager of Brazil and after that, the president provided me with the financing of a CS Club store. Which brand does it ? Which company empowers and believes in a professional that way? I have a strong connection of love with Carmen Steffens and I cannot imagine myself living in other universe. To join CS has changed my life … All or almost all my dreams have been achieved working for the brand.”
“7 years ago, I have met the CS in shoe fair in São Paulo. It was love at first sight and that lasts until today! With great honor, I inaugurated the first Carmen Steffens franchise in the Northeast of Brazil. Today I have stores of each kind: Maison, Premium, Concept and CS Club. The brand has brought to my life wonderful changes, and I had the opportunity to relate with fantastic people who belong to this great family.”