CS has the best infrastructure in the world, comparable only to Italian brands. This allows us to develop unique, exclusive products that offer absolute comfort. Our network has experienced high growth in terms of store openings and earnings, and is currently presents in 18 countries. As a business opportunity, we offer franchisees a range of different models:
CARMEN STEFFENS FRANCHISES ARE CLASSIFIED IN THREE SPECIAL MODELS
A new concept of franchising, designed to provide new customer service experiences for practical women who crave comfort, versatility, and accessibility. The store, which has a clean design and offers easy access to the products, also has its own visual identity, following the fast fashion system.
“With great buying potential based on free choice, the CS CLUB store is ideal for winning over the hearts of new groups of consumers with products that go with everything”
Flexible combinations: this is the focus of the Carmen Steffens Concept franchise model, which includes every product mix and features all the excellence of the Raphael Steffens line. The style is inspired by consumers in middle-sized and small cities looking for great opportunities.
“An extremely attractive and profitable model, ideal for cities with growth potential. The product portfolio can be easily expanded and demonstrates earnings that are in constant growth.”
To meet the expectations of even the most demanding customers, Carmen Steffens invested in a new concept: CS Maison. With a sophisticated and exclusive clothing, handbag and footwear line, Maison stands out from the latest fashion trends. Besides the architecture and distinctive decoration, the store also offers a modern design and all the elegance of Carmen Steffens in a double dose.
“The highest concept of the CS brand, with an ideal mix of products. Perfect model for large urban centers! Immediately wins over those who are familiar with the magnificent CS world”
We HELP MAKE your dream COME TRUE
Our goal is to take care of the brand management while you manage your business. This is why we assist you along every step of this dream. Get ahead, lead and transform!
OUR OWN PRODUCTION
Around 65% of the raw material is produced by us at high-tech, highly productive factories with on-time deliveries (leathers, heels, soles, and insoles).
Furthermore, we produce 95% of the products, guaranteed high quality, absolute comfort, and unique design in a highly exclusive way, with timely deliveries.
SUPPORT AND CONSULTING
To help you succeed, Carmen Steffens offers the following:
- In-store training;
- Pre- and post-inauguration support;
- Periodic supervision to improve management;
- Support during regional marketing negotiations.
Carmen Day: visit to the “Dream Factory” to become familiar with the creation, manufacturing, and logistics of Carmen Steffens, in addition to the brand’s successful history.
Carmen Steffens Annual Convention: one week of management training on the best practices for the chain of stores, complete with a fashion show and awards for the “Best of the Year” granted to franchisees and licensees.
Talk Show: an unforgettable afternoon at your city store, featuring fashion talks and the presentation of the collection to 25 guest VIP CS Lovers.
The Carmen Steffens franchise is expanding worldwide. We are already present in 19 countries, and we hope to reach 45 soon. We achieve this through:
- The best formatting in the market by innovating through the Maison, Concept, and CS Club stores;
- Studies on store installation in sites with guaranteed success through effective management;
- Intensive training for franchisees and licensees;
- The highest Mark Up on the market, ensuring profitability with sufficient sales;
- Largest-scale national marketing in the fashion market.
- Ideal mix, customized based on the sales potential and store climate (hot / mild / cold);
- Supervision Department support to establish quarterly goals;
- Regional Marketing of results with Marketing Department Support;
- System usage training to obtain monthly store performance DREs.
- Exclusivity. We manufacture 500 to 3,000 shoes for 18 countries;
- Unmatched comfort thanks to the Carmen Steffens technology;
- 11 Annual collections with 97% on-time delivery to guarantee your sales success;
- More products and design at an honest price;
- Exclusive marketing at each launch;
Find out how the Carmen Steffens franchises can help you reach your goals. We have developed a comprehensive guide for you to see and understand why people all over the world fall in love with our brand!
make your dream come true
What we are looking for
Carmen Steffens is in search of communicative, dreamy and mainly determined people, with entrepreneurial vein. We want to turn your passion for fashion into success for your business!