International

Expansion

CS has the best infrastructure in the world, comparable only to Italian brands. This allows us to develop unique, exclusive products that offer absolute comfort. Our network has experienced high growth in terms of store openings and earnings, and is currently presents in 18 countries. As a business opportunity, we offer franchisees a range of different models:

FRANCHISE MODELS

CARMEN STEFFENS FRANCHISES ARE CLASSIFIED IN THREE SPECIAL MODELS

We HELP MAKE your dream COME TRUE

Our goal is to take care of the brand management while you manage your business. This is why we assist you along every step of this dream. Get ahead, lead and transform!

OUR OWN PRODUCTION

Around 65% of the raw material is produced by us at high-tech, highly productive factories with on-time deliveries (leathers, heels, soles, and insoles).

Furthermore, we produce 95% of the products, guaranteed high quality, absolute comfort, and unique design in a highly exclusive way, with timely deliveries.

SUPPORT AND CONSULTING

To help you succeed, Carmen Steffens offers the following:

  • In-store training;
  • Pre- and post-inauguration support;
  • Periodic supervision to improve management;
  • Support during regional marketing negotiations.

EVENTS

Carmen Day: visit to the “Dream Factory” to become familiar with the creation, manufacturing, and logistics of Carmen Steffens, in addition to the brand’s successful history.

Carmen Steffens Annual Convention: one week of management training on the best practices for the chain of stores, complete with a fashion show and awards for the “Best of the Year” granted to franchisees and licensees.

Talk Show: an unforgettable afternoon at your city store, featuring fashion talks and the presentation of the collection to 25 guest VIP CS Lovers.

EXPANSION

The Carmen Steffens franchise is expanding worldwide. We are already present in 19 countries, and we hope to reach 45 soon. We achieve this through:

  • The best formatting in the market by innovating through the Maison, Concept, and CS Club stores;
  • Studies on store installation in sites with guaranteed success through effective management;
  • Intensive training for franchisees and licensees;
  • The highest Mark Up on the market, ensuring profitability with sufficient sales;
  • Largest-scale national marketing in the fashion market.

DEPARTMENTS

We have:

  • Ideal mix, customized based on the sales potential and store climate (hot / mild / cold);
  • Supervision Department support to establish quarterly goals;
  • Regional Marketing of results with Marketing Department Support;
  • System usage training to obtain monthly store performance DREs.

LAUNCHES

  • Exclusivity. We manufacture 500 to 3,000 shoes for 18 countries;
  • Unmatched comfort thanks to the Carmen Steffens technology;
  • 11 Annual collections with 97% on-time delivery to guarantee your sales success;
  • More products and design at an honest price;
  • Exclusive marketing at each launch;

CS SECRETS

Find out how the Carmen Steffens franchises can help you reach your goals. We have developed a comprehensive guide for you to see and understand why people all over the world fall in love with our brand!

INVESTMENTS

make your dream come true

Receive more information for opening your Carmen Steffens franchise

What we are looking for

Visionary People

Carmen Steffens is in search of communicative, dreamy and mainly determined people, with entrepreneurial vein. We want to turn your passion for fashion into success for your business!

BECOME PART OF
OUR STORY

To present you with the expansion model that will work best, we need to learn more about you!